How To Decide Your Niche And Become A Successful Clothing Wholesaler


Before starting your wholesale clothes business, you should decide whether you want to sell clothes from a particular designer or brand, like Ralph Lauren, or unbranded merchandise and whether you want to deal in men’s, women’s or children’s clothing. Once you decide on your niche, such as women’s clothing, you should decide a sub-niche, such as casuals, formals, bridal wear or beachwear.

Deciding a niche could be an overwhelming task. A clothing wholesaler would be wise to consider the help of these pointers.

Your Interests
You should follow your heart. For instance, if you have a keen interest in bridal wear and you have the basic sense and knowledge of bridal styles, then bridal wear may be a good niche for you.

Size Of The Market
You should choose a niche for which there is a big market. Though catering to a small market is not a bad idea, you should be a master in your field before attempting it. For example, if there is only a small market for bridal wear in your area, you could become successful only if you have a passion for designing, you know the design and make of bridal dresses and you closely watch the latest trends. All this enables you to pick the best dresses and develop a regular clientele. However, if you do not have the required expertise and knowledge, it is better for you to cater to a large market such as polo’s and shirts.

Profits
Some niches generate higher profits than others do. For instance, a clothing wholesaler could earn good profits by selling liquidation merchandise than new stock. If profits matter to you the most, then you should choose a niche that has the potential to generate huge profits.

Where You Want To Sell Your Products
Some products are best sold through brick and mortar stores such as bridal dresses. The reason is that a wedding is a big day and people want to look their best on that special day. Before buying a wedding dress, people like to check it, feel it and try it. All this is not possible while buying clothes through an online store. So, you should choose your niche depending on where you want to sell your products.

Wholesale Sources
You may find a niche that is profitable and for which you have a passion, but things may not turn as expected if you are not able to find reliable sources for buying your wholesale merchandise. Therefore, before finalizing a niche, check to see if there are manufacturers and designers that could cater to your needs. You should consult a dropshippers directory or a wholesaler directory for this.


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