Remember how “Paper Boat” last year organized a large-scale and exciting campaign on social networks? This made him one of the brightest stars of startups in India. Not only newcomers, but also well-known companies such as Make My Trip, AirBnB and Nike, as well as social groups such as the Live Love Laugh Foundation, Deepika Paducone, have used the power of social media to create ripples on the world wide web. When used correctly, social networking can give your business a huge boost.
Let’s see how:
Using digital media is a good business. If your brand is cool, it can get even cooler because of the hype you can get on social media. With the increasing use of the Internet in India, we are rapidly applying digital trends. So it really became necessary to have a digital profile.
Be sure to use these social media tips in your campaigns:
Post a video: the level of engagement in the video is really high. There are predictions that digital video can replace advertising on television. Keep this in mind to get a real part in social media when investing in videos. Streaming live video, creating personal stories such as web series, video blogs, and creating interesting videos related to your business can help you increase your attendance.
Download personalized content and creative images: if your content and images attract attention, are unique, personalized, and tell a brand story, you can get more likes. People lack a monotonous, old-fashioned brand image. Posts with new content and creative images related to real activities help to attract more traffic on social networks.
Focus more on mobile devices: as we all know, smartphones are gradually replacing the use of the Internet on desktop computers. So, create mobile-friendly content. Also, create and deliver messages to local audiences in the right format, time, and place. This will help you reach as many people as possible.
Create articles about technology: no matter how or what we think about AI, we’re interested in it, and we love to read and discuss it. Since we all introduce machine culture into our daily lives, posting it on social media can create interesting moments. Creating messages related to technology, innovation, technical facts and artificial intelligence will help you attract more visitors. You can link technology to travel, health care, education, and even everyday activities such as household appliances and equipment. This will not only make your life easier, but will also help you get more likes.
Hire a professional: managing social networks for business is a little different from posting messages from your personal office. You should always hire professionals to work if you think you’re not doing it well. Professionals understand trends, know how to develop a strategy and how to cope with the challenges ahead. They know how to get more attention to your content, and can create amazing digital marketing messages. They know the main platforms and can help you learn more about your current online status. You can also hand over your digital media to agencies working in this field.
Be available: there is no specific time when a potential customer can visit you on business. Therefore, it is recommended to always be accessible to your audience, if not around the clock, then at least during working hours. Answer all the visitors’ questions if you can’t make it to the site, make sure they’re waiting and as soon as you can answer the questions. Communicating with people who introduce you to digital media can help you gain recognition. Respond to your messages and comments. Be grateful when they share your posts, it will create communication and improve your reputation on social networks.
Use meaningful hashtags: hashtags are popular and you can drive a lot of traffic to your digital media profiles using this powerful tool. This helps categorize messages and make your content visible to people who are looking for similar stories.
Now, if you know the tips for creating engaging posts, creative images, and stunning content for your social media campaign, let’s see where to post these messages.
Here are the popular social media platforms:
Facebook: Since we all know that Facebook is one of the best social networks in the world and the best in India, it can bring you great business. With the advent of Facebook, more and more people are taking part. You can create your own professional Facebook account or create a fan page. It is one of the best platforms to attract a global audience for any business.
Facebook Messenger: Also known as Messenger, it provides text, voice and video communication, and you can use it to promote your brand as well as to inform your customers about new things happening in your business.
Google Plus: People weren’t sure how successful it was when it was launched in 2011, but today Google’, also known as G q, has over 500 million users. You can easily add people with similar interests and connect with the platform. It has a global reach, and you can publish and share your images, texts, videos, and web links to Google. As a Google product, it helps you quickly index content on Google.
Twitter: this is a microblogging site that offers a unique ability to send 140-character messages. If you don’t like characters and know how to create unique and engaging content, you can effectively advertise your business. You can chat, communicate, share information, talk about the latest news, and reach your target audience with your products via Twitter. It’s a powerful platform where you keep an eye on people and they do the same. You can like or retweet messages you find interesting and send personalized messages to DM (direct message).
LinkedIn: It’s a professional community where people can create their own business or professional profile. If you want to connect with professionals working in the same field, LinkedIn is the perfect platform. Here you can see the profiles of professionals, because they have a diploma, previous professional experience, a network of companies. In addition, if you want to create a network of local professionals, you will find many registered users.